100k Job Blogging From Home

For those who are not familiar with Microsoft Adcenter, it is an alternative of Google Adsense and AdWords.  I found some very useful tools from Microsoft Adcenter Adlab site.  

One of the tools - Detecting Online Commercial Intention, is very useful in detecting customer intent to acquire information or to purchase products based on their search queries or recently visited URLs. For example, if a customer searches for “organic vegetable”, it is likely that they want to purchase some organic vegetables; therefore, the online commercial intent is strong, with a confidence level larger than 0.5, in this case 0.80218.

“This tool can also be used to find keywords that are commercial but have low ad coverage. From a SEM point of view, it is useful to find these keywords as they have low bid density (low price), but high commercial value. Similarly, for an advertising engine, this can help increase ad relevancy by displaying fewer ads if a keyword has low online commercial intent.  ”