The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.

For example, let’s say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don’t optimize your webpage for a specific keyword, if you don’t get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don’t give up! It’s still worth fighting for. There are several factors which decide the page rank of a website.

First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just “hang around” in your site. So your first factor for the page rank is the linking of your page.

Secondly, pages which attract more visitors (i.e. number of unique daily users) are obviously more important in the “eyes” of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique visitors.

At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; “in-context” hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable. If you have got a few money to spare, use LinkXL to put your link on other sites as in-context hyperlinks, which will certainly help to boost your page rank.

Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want website traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The website traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher.

My Alexa ranking at the mean time is more amiable as it cracked the 1million mark within the same period, stands at 923,491 at the time of writing.

The technorati ranking (similar to Alexa ranking, the smaller the better) is also promising as it improved from over 1.5 million to around 260k.

Whilst Google will allow you to have three advertising blocks on each page, my testing has indicated that, in the vast majority of cases, you should include not more than a maximum of two ad blocks as a maximum. In fact, what you’re doing if you include three blocks is reducing your income, rather than increasing it. If three ad blocks feature 12 individual ads, then those are ads from the 12 advertisers who are willing to pay the most to Google, and, by extension, the ads shown in the bottom advertising block are the ones that will pay you the least.
Every time someone clicks on one of those ads, they will most likely not make a second click on one of the higher ads, and you are, therefore, effectively trading possible clicks on the ads that pay you most for clicks on those that pay very little.

Leave your visitors guessing

Leave your content materials unfinished, add an ‘ellipses’  (three dots at the end of the line of text) and then show AdSense advertising directly underneath:

This could suggest to the reader that they have to click on the ad underneath in order to continue reading the content, and this will undoubtedly encourage some readers to click on these ads. This technique does not  violate Goolge’s terms and policy.

“One box for everything
Type in the address bar and get suggestions for both search and web pages.

    * New Tab page
    * Application shortcuts
    * Dynamic tabs
    * Crash control
    * Incognito mode
    * Safe browsing
    * Instant bookmarks
    * Importing settings
    * Simpler downloads

Thumbnails of your top sites
Access your favorite pages instantly with lightning speed from any new tab.

Shortcuts for your apps
Get desktop shortcuts to launch your favorite web applications. ”

The other buzz is the release of a new book named “Click Here To Order” by Internet marketing veteran Joel Comm. The book has got over 40 interviews with some highly successful Internet marketers, their stories and their experiences. Some very useful tips are promised to be delivered. With a price tag of $12, it will surely sell big. Google the book title to find the official web site.