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20 Free Tips for Marketing your Blog
4 Comments1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates – aka design.
4. Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
* Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
* Add helper plugins specific to WordPress or MT
* Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup Google acount for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
10. Format archived posts, related posts.
11. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.
12. Engage in an ongoing link building campaign.
13. If podcast or video content are available, submit to Podcast and Vlog directories.
14. Submit blog url to paid directories with categories for blogs – Yahoo, BOTW, bCentral, WOW, JoeAnt.
15. Optimize and distribute a press release announcing blog.
16. Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.
17. Research and comment on relevant industry related blogs and blogs with significant centers of influence.
18. Monitor inbound links, traffic, comments and mentions of your blog – Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.
19. Make contact with related bloggers on AND offline if possible.
20. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you.
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Follow me on Twitter.Published on May 28, 2009 · Filed under: Blogging, Internet marketing; Tagged as: blogging, marketing, tips
4 Responses to “20 Free Tips for Marketing your Blog”
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Data Lists said on June 1st, 2009 at 7:46 pm
Great tips. Thanks for sharing
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This is great. We’re thinking of starting a blog, so we now have 20 strong pointers to begin with. Thanks so much.
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Kuplu Dom said on July 21st, 2009 at 1:38 am
Excellent advice. It is necessary for the application. Thank you very much.
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Mae said on August 29th, 2009 at 10:39 am
Thanks for the great tips you have! I’m glad I stumbled on your site today! More power to you!
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