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Podcasts have been popping up all over the Internet in the past year or so. I have come across podcasts on anything from the latest tech gadgets to gardening tips. With millions of listeners out there and plenty of new people listening to podcasts every single day, now is a great time to start your own podcast and make some money along the way.
So far podcasts sound pretty similar to an Internet Talk Radio Show, doesn’t it? Even though the two have many similarities, there are also quite a few differences. Podcasts are unusually not as structured as an Internet Talk Radio show. The tone of a podcast is very informal. Podcasts are usually on blogs and are also available for automatic download to your mp3 player through RSS. Podcasts also don’t have guests on every show. The host of the podcasts does a lot of the talking him or herself. Podcasts be shorter or just as long as a talk radio show, plus they can vary in length from one show to the next.
There is a little bit of both hardware and software you will need for a good sounding podcast. Podcasts are usually broadcast as mp3’s, so you need some sort of software to record your show as well as a decent microphone. Plantronics has some great mike’s available. You can either use software like Allrecorder or a complete service like Audio Acrobat that will also host your audio files for you. Having your files hosted through a service like audio acrobat has the added benefit that people listening to and downloading your podcast will not eat up your bandwidth. This may save you quite a bit of money in hosting fees. You also don’ t have to worry about troubleshooting when there is an issue with the audio files.
Let’s talk about how you can start making money with your podcast. Your two main sources of income will be paid advertising and affiliate programs. You can sell 30 – 60 second ad spots on your podcast, as well as advertising spots on the site that links to the audio file of your podcast. As far as affiliate marketing goes, you can promote related products on your website and mention them in your show. If a listener follows your recommendation and buys the product through your link you will make a commission.
Another, newer source of income for podcasts that’s starting to pop up is sponsorship. Companies will pay good money to be mentioned as the main sponsor of the podcast both on your podcast website and in the show itself. Once your podcast attracts some listeners and you start getting some publicity, it should be easy to attract a corporate sponsor. In the meantime you could contact a few small businesses in your target market that may be interested in sponsoring your podcast for a few months.
Now sit down, grab a pen and paper and come up with a great topic you can talk about for hours. Jot down a few ideas and start recording. Before you know it, your first own podcast will be up online.
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These 3 marketing myths can cause you to lose sales if you base your marketing decisions on them. We’ve given you some marketing tips to blast each myth and boost your sales.
Myth 1: People buy a product at the cheapest price they can find.
That is not true – if it was then companies like Rolex and would not exist – Timex would have put them out of business a long time ago. Despite the ease of research that the internet affords – buyers are generally lazy and don’t undertake full research. Even on eBay where it is far easier to check the relative prices of a product – people often buy a product at a higher price than they could. So what causes people to buy? These are called buying triggers – the most common are:
• Confidence in the seller
• A high perceived value
• Recommendations
• Ease of purchaseBlasting Myth 1:
Establish your credentials – for example we have over 20 years of business consultancy experience – so we know what works and what does not work in a business.Find ways of enhancing the perceived value of your product or service by adding extras or clearly demonstrating the value of it’s purchase.
Ensure that you include some actual recommendations within your sales letter.
Make it easy to purchase and receive your product by not introducing any barriers to purchase such as extra forms, obscure or complex payment methods.Myth 2: Offering your customers numerous different options will boost your sales
When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating – and going to a seller who offers a clearer product. Now by this we don’t say add extras or up sells, just clearly state what is included in the product and don’t offer options that not only confuse but making your selling and processing more difficult.
The human mind works better when offered the two options “buy”, “don’t buy”.
Blasting Myth 2:
Only offer one product – or product package per page. You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service – then give them different names and present them each separately. For example you can call them “silver service”, “gold service”, “opal service” etc. This is what we did with our various marketing services and it works quite well.You should always aim at a small, easily understood product or service range. You should be able to explain each of your products in one or two sentences. If you can’t do this – how do you expect your potential buyers to understand what they are buying?
Myth 3: Everybody Needs My Product or Service
Unfortunately, most people don’t believe that they do need a particular service of product. Obviously with items such as Ipods – your teenager will try and tell you they really, really, really need one, but this is peer pressure that has been built up with millions of dollars. Much of this was spent on research into what there market wanted – and they got it right!
If you believe this myth then you also believe that you can succeed without doing much marketing or selling. Unfortunately, despite what some marketers tell you – it does not happen that way. Undoubtedly there some very successful marketers around, but they will all admit that a great deal of market research, testing and reviewing of their offerings – happened before they became successful.
Building a successful business is hard work – most of it devoted to finding potential customers and then matching them with your products and services. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales – because you can bet your last dollar – that where there a lots of potential customers – there are just as many sellers.
Blasting Myth 3:
• Do your homework – find out where your potential customers are, what particular needs and desires they have and what they are seeking to solve these.
• Look for a narrowly defined niche market where your product or service will solve a unique need of the customers.
• Design your product or service to meet these needs.
• Test, Change, Test, Refine, Test and obtain customer feedback.Unless you are one of the millionaire marketers around – you will find many myths that you follow and potentially lose money on. Hopefully the ones above have helped you.
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Lee Lister, writes as The Biz Guru, for a number of web sites including her own www.BizGuru.us and www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
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Every day, hundreds of pre-owned domains are abandoned by their previous owners. Lots of those have got PR(page rank) because the previous owners promotion. When you buy these expiring domains, you get the PR as well. It is a short-cut to get a PR, as a newly registered domain will take some time and effort to get a PR. You may develop a web site with the PR domain or simply sell it for a profit. A highly after domain name is still hot property at the moment. Carefully choose a meaningful PR domain, you may sell it for 100% profit or more.
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Here is today’s domain list, these will be dropped within 24 hours, so be quick to grab one for $9.95 from name.com. Just make sure you check the validity of the PRs before you buy.
ciltbakimi.info 2
bavarianchalet.net 2
violetphrog.com 1
azthunderriders.com 2
quetalinternet.com 2
laflorestaornamentales.com 2
tucafeinternet.com 2
comercialregina.com 2
gravis-records.com 2
preestrenos.net 2
a2zwebservices.info 1
a2z-webservicesuk.info 1
a-2-z-webservicesuk.net 1
a-2-z-webservicesuk.info 1
az-webservicesuk.info 1
confertrade.com 2
simachan.com 1
wmportugal.com 1
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The other day I was talking to a couple of my friends at a coffee shop and we were discussing the inability for average workers to get ahead. John had just received some money from a relative and had spent the day trying to get a good rate for his investment. He had only been offered 5.5% and wanted more.
He had $10,000 to invest and was happy with an interest rate of 5.75%. The best “at call” rate he had found after much research with financial institutions. He was after a safe investment during these uncertain times.
My other friend responded, “I wish I had the spare $10,000 to invest in the first place!”. He went on to say that how difficult he found it to save any money after paying his bills each week. (Something you hear all the time)
We got out the napkin and a pen and looked at the situation. He had put all his efforts into running around to get an extra 0.25% on his money!
So instead of getting $550 in interest on his ten grand for the next 12 months, he would now be receiving $575…. Big deal….
An extra $25 for the year! He probably spent that much driving around and in phone calls.
What a waste of time and energy if you think about it!
My other friend on the other hand would love to have an extra $10,000 to invest. However, his day job does not allow him to save enough to “get ahead”.
But…. He possesses a crucial ingredient that can earn the extra money he desires…. The ingredient is…. His “spare time”.
Without changing or giving up your “day job”, asking for a pay rise, or finding a second part time job….
The average PC literate person can earn a substantial extra income from home just by selling simple information products they create themselves based on what they “already know” and all in their spare time.Marketing information…. Information people want, in the form of ebooks, ebooklets, special reports, audio tapes, video’s and CD-roms is still the best home based Internet business you can start.
It’s as true today as it was four years ago on the Internet.
People often ask me if it is really possible to earn decent money on the Internet if you only have a few spare hours in a day to devote to your online business. Surely the law of business prohibits you from “gaining a lot for very little”?
Here is the key that many people new to online business MISS….
You might only work 2 spare hours a day on your little Web business BUT your Web business (your website) WORKS FULL TIME 24 hours a day for you!… This is the reason why it does not take much of your time and yet can return far more than an hourly wage for the ACTUAL hours you put in.
Having a well-constructed website that sells for you 24 hours a day, 365 days a year on “autopilot” is like having an “electronic employee or salesman” working for you and presenting your product perfectly every time.
It’s a business that works unmanned… Like a shop that never closes.
But you know…. It’s not just the money you make, it’s about establishing something else….A “safety Net” in hard times….
A small insurance policy should the worst happen.
Nobody can retrench you from your own business. A business that can never go broke either…. You can even set up a free website and perform zero cost marketing promotions. Zero overheads. Maximum profits.
That’s how I started and you can do the same.
Even in hard times…. War, Anthrax scares, recession, have not effected my online business. Sales may not have increased, but they have not declined.
You may also think that you need “talent”, writing skills and a certain level of education to succeed in running an online information product business. Not so, the world is full of educated and talented failures. What you do need however is “persistence” and a dogged determination to succeed.
So if you don’t have spare money to invest, like my friend did, don’t worry, 12 months from now you will have much more than my other friend who has invested his money to earn a measly interest of $575!!
You could have the same $10,000 plus an ongoing income from investing your “spare time” instead.
So next time you put your feet up in your spare hours, consider investing some of those hours up online!
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Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own and what works in one arena may not work in another. While some standard practices like “above” the fold, hold true in both print and online copy, it is rare that you see the printed type face on the web the same as in printed advertisements. Regardless there are traditional forms of advertising that are viable and make sense to use on the web but many marketers do not.
These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels, that compliment strong online marketing campaigns.
Buyers Guides
Many print magazines offer free listings in buyers guides. Buyers guides typically have a long shelf life and are viewed as a product resource, meaning it is one of the first places consumers look when wanting to purchase an item. Often magazines will include product reviews or sponsored placement in a buyers guide. Typically the standard listing is free, but optionally vendors can increase their exposure by adding listings in additional categories for a nominal fee. Regardless the free listings are a great value and worth pursuing.Product Reviews
The impartial overview from a credible source can spark product interest. A third party independent review of your product or service is seen as a vote of confidence. Invite publishers or even bloggers to review your product or service.When requesting a review, it is proper net etiquette to always provide the reviewer an evaluation product free of charge. After the review, be sure to thank the reviewer and if appropriate, link to the completed review.
Forums/Volunteering in Communities
Offering your time and expertise will establish expertise and knowledge in a specific industry. Participants who participate in forums have a genuine interest and are a great target audience. Posting helpful information rather than blatant product advertisements will enhance an image.Article Syndication
Writing quality informative and educational articles will also establish expertise. Articles also educate users about related product or service. Generally educated users require less technical help and are an easier sale because they understand how the people or service will help them.RSS Feeds
Provide content in an RSS feed. While RSS is becoming very popular there are still a number of industries and sectors where very little content is available via RSS feeds. Placing quality content in an RSS feed and being “early to market” will help your company shine.When small businesses compete with big businesses there are a number of areas in which they can compete effectively. As more businesses turn to the web as an advertising model, it is important that marketers and businesses define themselves by giving themselves every opportunity to be found. Utilizing undervalued marketing opportunities will separate online successes from failures.
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Blogs and blogging are sweeping the internet. They are all the rage as a hobby, writing exercise, and even a career for some. In fact, it is even becoming more common that bloggers are seeking a way to make money. Be it via advertising or affiliations, they each have their own way of pursuing that writing career by way of the blog. There is another way, though. There is an alternate way to make a little extra money by blogging. That way is not unlike the way waiters, cab drivers, and even bellhops add to their income: the tip. Wait a minute! How do you get tips from your blogging? There are ways, and if you read on you will see that they aren’t as difficult as you might think.
First of all, if you want people to tip you for your blog, you have to give them a reason for doing it. You need to be providing very good information or highly entertaining copy that makes them feel like you earned it. In essence, you are the web equivalent to a street performer by working for tips. So, like that street performer, you owe your audience something that makes them feel like you are worth their money. So polish your writing, update it often, keep it fresh, and stay true to the topics your readers are used to. If you are all over the place, you won’t be able to build the loyal audience necessary when you go to start asking for tips. Basically, the start of it all is your content. Just like with any other money making web venture, your content is going to go a long way. So to get started earning tips from your blogging, make sure you give the audience a reason.
Once you have your content set up, you need to promote it. Asking for tips won’t do you a bit of good if you don’t have an audience to ask. Market your blog, market your topics, and target those search engines. Don’t do any of it at the expense of the quality of your content, but make sure you are getting something going in the way of marketing. Register with blog directories, post to other people’s blogs, and generally get your name and blog site out there so that you will drive an audience into what is hopefully quality, informative, and or entertaining content. Again, if there is nobody at the site then asking for a tip is not going to do you a lot of good.
Next, since you have set up your content to be useful and entertaining to a particular audience and you have begun to get your blog marketed, you are almost ready for those tips. However, there needs to be some sort of vehicle available to your readers to get the tips to you. I mean if they have to do a lot of work to get money to you then you probably shouldn’t count on the money rolling in. There are a number of online methods available for receiving payments via email or the web. It would be wise to have one located prominently on your blog so that if a reader is stuck with the desire to tip you, he or she can do so with ease and without a lot of time that may result in rethinking the tip. Remember, this is something you want to happen when your quality and entertainment is fresh in their minds.
Finally, if you really want to earn tips from blogging, then you should probably ask for them in some way. You can do so in the blog posts or even with some sort of message on the main page of your blog that states that tips are appreciated and are the way you fund the blog. Either way, you need to make it clear to the readers that you are reliant on their generosity without sounding like you are hard selling, or worse, begging.
Blogging can be a lot of fun, and can actually make you a little money if you are willing to work hard at it. One way of making that money is by earning tips from your readers. There are some things that you need to get in place though to make that work. Make sure you have quality content, market your site, set up a method for receiving the tips, and be sure to ask for them. If you do those things, then you can be earning tips from your blog before you know it.
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Whether you are starting a new business or operating on a budget, you cannot go wrong with free web promotion. The truth is that not everyone has an expense account to justify an aggressive advertising campaign. Many businesses, especially web-based, outline marketing as their largest expense. However, free web promotion has changed the way that everyone looks at advertising.
The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or other event, a press release is the perfect way to advertise your business happenings for free. There are a number of press release submission websites, which allow business owners to submit their news for free. In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information be present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news.
Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it’s way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it’s subject matter.
One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive.
There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn’t have to empty the entire expense account. In some cases, it won’t even cost you a cent.
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A Lot of Search Engine Optimization and Search Engine Marketing Professionals are voicing their opinions and saying than directories are dead. But remember, these are the people that also say that Page Rank is dead, SEO is dead, and the latest this is dead theory. So is directory link building no longer worthy? well only the Search Engines can tell you for sure.
I believe the real issue with directory links is that only some of them are good and worthy, while some others are junk, being able to tell this difference is the key between loosing your time and having a fruitful link building campaign. How you can tell if a directory is good enough or that you should pass it. Here are the 3 main criteria of identifying a good directory from a bad one.
1) The director is listed in the Search Engines and most pages are being crawled.
You can find the directory in the most popular search engines, Google, Yahoo, MSN, and Ask. Also the category pages of the directory are cached on the search engines, if the directory offers detail pages, these should be indeed too.
2) The links are plain text, no redirects or javascript.
Check the source code of the pages of the directory. Look to see if the links are plain a href’s, without the rel=”nofollow” attribute, and no sneaky redirects are present. By validating all these you guarantee that these links are seeing and counted by Search Engines.
3) Doesn’t link to bad neighborhoods.
The directory doesn’t link to questionable websites, specially topics like gambling, casino adult, and illegal content websites. Be very wary about directory that offers sitewide likes to these type of sites.
Hopefully these guidelines will help you do more quality link building campaigns getting links from quality web directories.
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You may have been enticed in many of the emails for taking part in surveys. Surveys are conducted for collecting your precious opinion about a product or a company or a brand. Opinions of many people when analyzed create an understanding about that product or brand or company. Online paid surveys is a recent introduction to the art and science of surveys. Surveys have existed for almost 100 years in its scientific form as it exists today. Paid forms of survey has become popular because of two major reasons – people get bugged with traditional paper pencil survey at home and secondly, participating in an online survey is easy and non interfering.
Companies pay for participating in a survey – this is to increase the number of people taking part in the survey, who otherwise may skip to avoid. You are compensated in a paid survey in different ways by various survey conducting agencies – you may be paid cash (or check), through Paypal. Some agencies don’t pay cash, but offer you points. These points can be converted into gifts or certificates. There are various levels of gifts and certificates against the number of points accumulated by the survey participant.
The money that can be made by you by participating is a survey can never be enough to run your family. Don’t be misguided by this reality of life. While theoretically it is not impossible, data suggests that you can just about make enough money to make those extra payments or buy that extra something in your life.
The number of surveys that can be taken by you in a month or year depends on your demographic, geographic and psychographics profile. You should fit into the qualifying criteria definition of the participants for a particular survey. While the agency may have one survey running per day, you certainly will not fir into all of them. This restricts you to not more than 5-10 surveys per month.
There are few things to be kept in mind while trying to get into the world of paid survey participation. Don’t ever pay a single dollar for participating in a survey. No research agency will charge you a cent for participating. Better is to research the web for the sites for paid surveys, get yourself registered with the information and expect the surveys to be sent to you over a period of time.
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